about.

I’m a travel writer and content creator with a strong editorial sensibility and a strategic approach to storytelling. I specialise in shaping clear, engaging narratives that connect people, place, and culture, whether that’s through long-form features, brand-led content, or digital storytelling.

My work has appeared in print and online for publications including The Times, Conde Nast Traveler, National Geographic, Lonely Planet, DK Guides, airBaltic, Culture Trip, World Nomads, Viator, TripAdvisor, and more. I also regularly collaborate on content designed to support broader campaigns and digital storytelling goals in the tourism industry.

My areas of expertise include Iceland and Spain, where I bring deep local knowledge and strong on-the-ground reporting.

James Taylor, travel writer and photographer specialised in Iceland, standing on grassy terrain near a fjord with mountains and a waterfall in the background.